Staying innovative – out of love for our product and for the customer.
People’s demands are changing, and the products that we develop must follow suit. In order to do so in the best possible way, we consistently work on innovative technical developments. But the range of our products is also constantly expanding. The good sense for fashion that our team is graced with helps us in the process. We don’t rest on past successes, but put our all into continuously improving our products.
To achieve this, we give our designers the leeway they require. This means they may well be found looking for inspiration for new products or contemporary enhancements at trade fairs, in the world’s fashion metropolises, at store checks, online, offline. What makes our product development so unique? Our outstanding product knowledge, the enthusiasm for each product from sock to jacket and the relationship of mutual trust with our customers.
